We are committed to protecting and respecting your Privacy. Belgravia Dermatology Ltd is a data controller and complies with UK data protection law, including the Data Protection Act (2018), and with the confidentiality guidelines set out but not limited to by professional bodies including the General Medical Council. We process your data in a lawful, fair and transparent manner
We make every effort to protect the security of your personal data and we have put in place certain physical, electronic and operational procedures to make sure that your data is secure. Your records with us may be electronic, on paper or a mixture of both.
This Policy applies to your use of the Site and to the Services. The Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the Privacy policies of any such websites before providing any data to them.
If you visit our site, or make an enquiry via our site or by email, we may hold the following information about you:
If you choose to make an appointment or ask another practitioner to refer you to us then we may hold the following additional information about you:
By choosing to make an appointment with us, you enter into a contract for us to provide you with our services.
Being a provider of healthcare services, we will also need to collect and hold special categories of personal information as this allows us to do our job. This includes:
We may obtain information from the following sources:
We use your data to:
It is inevitable that we will need to correspond with you about your treatment. We will do this by telephone, SMS, email and/or post.
Appointment and appointment reminders are sent by SMS, email and/or post. We may contact you by telephone if there is a change to the appointment time.
Clinical updates and results are sent by post or by email. If necessary, we may telephone you with clinical updates too.
We may contact you for patient feedback surveys by phone, SMS or email. These are not for marketing for but assessing the quality of our services and your experience with us. Participation in surveys is voluntary and it is possible to opt-out from future surveys.
If you have chosen not to be contacted by SMS or email on your registration form then we will contact you by post, and in cases where urgent clinical information must be related to you, by telephone.
We may communicate with the following by email, voice message, post, fax or telephone. We only share information with others if there is a genuine need for it or if it is required for the delivery of our business Services to you :
If you have consented for us to do so then we will use your personal information to provide you with information on our products and services by email or by post.
If you do not wish to receive marketing from us then you may decline this on the Patient registration form, or click an unsubscribe link, or contact us at any other time.
We may use automated processing of your personal data, that is where a computer analyses your data, in order to evaluate certain characteristics and to give us an insight on how to focus our marketing with targeted ads on Facebook, Instagram and Linkedin. All information used for profiling by third parties will be anonymised and you can op out of auto-profiilng by contacting us.
We only keep your Personal Data for as long as we need to in order to use it and/or for as long as We have your permission to keep it. Some or all of your data may be stored outside of the European Economic Area (“EEA”) and you are deemed to accept and agree to this by using the Site or engaging our Services and submitting information to us. If we do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK under the Data Laws. The duration we keep data depends on the type of data as below.
If our business changes ownership or control then the personal data you give us will, if it is appropriate, be transferred to any new owner but always under the terms of the Policy and for the permissions for use of your data that you have provided. We will not notify you if there is a change of business ownership or control.
We may change this Policy from time to time or as required by law. Please check back regularly to obtain the latest version of this Policy. We last revised this Policy on 14 May 2018.
This Privacy Standard does not override any applicable national data Privacy laws and regulations in countries where the Company operates.
You have the right to ask for a copy of any of your Personal Data held by us (where such data is held). No fee is payable and we will provide any and all information in response to your request free of charge. Please contact us for more details. Please note that you will need to give adequate information so that your identity can be verified. Asking for a copy of your Personal data will not affect your ongoing care.
A cookie is a small file that is sent from a website and stored on your device which identifies you from other users of our Site.
By using the Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on the Site, usually, for marketing and analysis purposes. These Cookies are not integral to the functioning of the Site and your use and experience of the Site will not be impaired by refusing consent to them.
All Cookies used by and on The Site are used in accordance with Cookie Law.
You can choose to disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access the Site more quickly and efficiently including, but not limited to, login and personalisation settings.
Certain features of the Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. you may still block these Cookies by changing your internet browser’s settings, but please be aware that the Site may not work properly if you do so. We have taken great care to ensure that your Privacy is not at risk by allowing them.
The following first party Cookies may be placed on your computer or device:
No first party Cookies in current usage.
The following third party Cookies may be placed on your computer or device:
|DoubleClick||Used for certain Google Ad services, user data is anonymous|
|Google maps||Cookies are stored when you access a page with Google maps embedded on it|
|Google Analytics||Anonymous website usage information.|
|Facebook pixel||When you use this Site and then visit Facebook, a targeted ad may be shown to you based on your visit to this site.|
|Instagram pixel||When you use this Site and then visit Instagram, a targeted ad may be shown to you based on your visit to this site.|
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
The Site uses analytics services provided by Google and other service providers. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how the Site is used. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your Privacy or your safe use of the Site, it does enable us continually to improve the Site, making it a better and more useful experience for you.
|We, Us, Our||Belgravia Dermatology Ltd. Registered in England and Wales Company number 10623430 Registered office address: Sharpe Medical Accounting Ltd, Normanby Gateway, Lysaghts Way, Scunthorpe, North Lincolnshire, United Kingdom, DN15 9YG|
|You, Your||are a visitor to this Site and/or anyone using our Services;|
|Content||means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Site;|
|Privacy Laws||means EU Regulation 2016/679 – the General Data Protection Regulation, and any other Privacy laws to which these terms and conditions may be subject.|
|Services||means the medical advice, services and treatment we provide to you;|
|System||means any online communications infrastructure that we make available through the Site or an App either now or in the future;|
|Third Party||means any person, firm or company which is not you or employed by you under a contract of employment;|
|Cookie||means a small text file placed on your computer or device by The Site when you visit certain parts of The Site and/or when you use certain features of The Site.|
|Cookie Law||means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;|
|Data Laws||EU Regulation 2016/679 – the General Data Protection Regulation;|
|Personal Data||means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means Personal Data that you give to us when you use the Site or the services we offer. Personal Data includes Sensitive Personal Data and Pseudonymised Personal Data but excludes anonymous data or data that has had the identity of an individual permanently removed. Personal data can be factual (for example, a name, email address, location or date of birth) or an opinion about that person’s actions or behaviour.|
|Sensitive Personal Data||information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and Personal Data relating to criminal offences and convictions|